WHAT IS Digital Branding?

Visual Identity of a Brand or Company (eBranding).

Digital branding is no more optional more. Due to the fast usage of internet specially via smart phones, audience are connected through social media and social network and get information through search engines and from social media websites and mobile apps such as Facebook, twitter, Instagram etc.

THE BENEFITS OF DIGITAL BRANDING

Clearly the world of technology, digital marketing and social media is having a significant impact on how we behave socially, act as consumers and how we do business so it could be fair to say that any business that does not adapt to the new era of marketing and communications is in danger of losing out. There are number of benefits of Digital Marketing below are the some:

Reduce cost

Your business can develop its online marketing strategy for very little cost and can potentially replace costly advertising channels such as Yellow Pages, television, radio and magazine.

Simple to measure

You can see in real time what is or is not working for your business online and you can adapt very quickly to improve your results. For measuring traffic to your site you can use Google Analytics to measure specific goals you want to achieve for your website or blog and most packaged email marketing solutions provide good insight into how many people are opening, reading and converting from your emails.

Greater client appeal

The firms have the benefit of attractive to customers in results that can be brought by a medium rapidly. Online marketing gives a range to them of options to promote their business to the market.

Thus, the technique and overall success of marketing strategies rely on business objectives and the total amount the business desire to purchase online marketing.

Brand Development

A well maintained website with quality content targeting the needs and adding value to your target audience can provide significant value and lead generation opportunities. The same can be said for utilizing social media channels and personalized email marketing.

Greater engagement

With digital marketing you can encourage your prospects, clients and followers to take action, visit your website, read about your products and services, rate them, buy them and provide feedback which is visible to your market. So it doesn’t take long for good publicity to enhance the prospects of your business.

THE BENEFITS OF DIGITAL BRANDING

  • More traffic to your website from all the search engine referrals to your website
  • Brand building, since higher spots are associated with higher prestige
  • People who visit from search engines are interested in what you’re selling, so they’re more likely to purchase

KEYWORD TARGETING

This is where we’ll research a set of keywords that will work well for your website and are most effective in being presented on search results. We usually recommend clients to follow the long-tail keyword strategy, because shorter keywords are very competitive and require substantial resources to compete. Long-tail keywords are often a viable strategy for small businesses. The longer keywords offer higher conversions, because people are specific about what they want.

LINK BUILDING

Link building is an essential factor of SEO. If you’ve used the internet then you most likely have clicked on a hyperlink that takes you to another website. These are referred to as backlinks, so in simple terms they are like votes for your website. Basically, you want more votes, because it’s somewhat of a popularity contest. Like every popularity contest, the person endorsing you matters too! Having backlinks from spam web sites, and web sites not related to your industry can have a negative to neutral effect. For example, a dental website receiving a backlink from a pavement contractor doesn’t pass as much of a vote as another dental website would. Make sense?

HOW WE DO IT

We’ll study your business and the products/services that are being offered. After this we’ll work to optimize the different pages of your website, create content your visitors will value, and start connecting with other websites to promote yours! Every SEO strategy is different per client but to sum up what’s done during SEO, Keyword Targeting and Link Building.